Investment Firm
SNH Capital Partners, Austin | TX
Marketing Lead for an investment firm with over $1B in AUM in Austin, Texas.
B2B Email Marketing
Lead Generation
Brand Design
Lead Gen Email Marketing
Positioning SNH as a thought leader in the private equity space. Sending nurture campaigns to in-pipeline contacts as well as mass campaigns to new prospects and leads. Working with the business development team to funnel qualified contacts to convert them to acquisition opportunities. Keeping track of leads using Salesforce CRM software. Reporting on metrics and KPIs for each campaign.
Branding & Website Refresh
Modernizing the SNH brand and creating a cohesive look across all marketing assets - print and digital. Led a comprehensive redesign of the SNH company website, improving performance, accessibility and SEO.
Research
University of Texas, Austin | TX
Digital Strategist for all things research at the University of Texas at Austin.
Digital Strategy
Graphic Design
Project Mangement
Video Editing
Social Media
Mobile App Promo
UT Austin launched the 'Protect Texas Together' app during COVID to help students, faculty and staff stay safe while on campus. Designed promotional assets (social media, digital screens, print fliers) used across campus.
Print & Digital Designs
Designed various print and digital informational pieces for the Vice President for Research Office. Anywhere from briefing books to orientation cards to digital conference schedules for a variety of events.
Website Design & Promotional Assets
Worked with the Innovation and Economic Impact team to launch ‘The Navigator‘ website, an online tool to help entrepreneurs find resources on campus. Designed promotional social media assets to drive traffic to the site.
Video Editing
Videos created using Premiere Pro Adobe Software for various research related events and projects at the university.
Digital Strategy & Web Redesign
Managed the redesign of the UT Austin research website: research.utexas.edu
The website currently contains 2,000 + pages of content from various offices under the Vice President for Research. Performed an initial website audit and comparative analysis before building a new sitemap and wireframe.
Website covers content from various teams:
Title IX
University of Texas, Austin | TX
Graphic Designer and Communications Coordinator for Title IX at the University of Texas at Austin.
Graphic Design
Web Design
Campaign Strategy
UI / UX Testing
Social Media
Website Redesign
Old Homepage: outdated look and feel, repetitive content, not user friendly or intuitive.
New Homepage: improved top level navigation, consistent branding, colors and typography.
Print & Digital Designs
Designed various print and digital informational pieces for the university Title IX Office. Used consistent branding, colors and typography across all assets to give a cohesive look and feel.
Campus Campaign
Title IX Office launched an annual campaign dedicated to raising awareness about sexual assault, educating communities on sexual violence, and creating spaces to talk about ending interpersonal violence on university campuses.
Social Media Assets
Draft/example designs for a the Title IX Office to promote on Instagram (post and stories) about new changes made to their reporting process.
Jimmy
Fallon
Austin | TX
“The Tonight Show Starring Jimmy Fallon” chose The University of Texas at Austin to tape its first-ever college campus show.
Helped coordinate and arrange facilities, scout locations, recruit student talent and manage logistics with NBC Universal team during filming of The Tonight Show Starring Jimmy Fallon at UT Austin. Read more >
Required weeks of prep including technical scouting days and pre-show tapings at various locations on campus. Coordinated a live show overflow party with C3 Presents (event management company) for students that weren’t able to win tickets. Worked with internal admissions team to arrange and surprise 3 students with full tuition scholarships provided by Samsung.
Project Management
Event Management
Location Scout
Point of Contact & Liaison
The Tonight Show partners with @SamsungMobileUS to help surprise 3 UT Austin students with Samsung swag and... pay the remainder of their tuition! #FallonAtUT
— The Tonight Show (@FallonTonight) November 8, 2019
Captured #withGalaxy pic.twitter.com/MDEPnr5GiC
That's how y'all make an entrance 🤘
— Texas Longhorns (@TexasLonghorns) November 8, 2019
We can't thank @jimmyfallon & his @FallonTonight crew enough for coming to campus. Y'all are always welcome on the Forty.#HookEm | #FallonAtUT pic.twitter.com/XkkbB7OOMN
The Tonight Show partnered with @SamsungMobileUS to surprise 3 UT Austin students with a Samsung holiday bundle and pay the remainder of their tuition! #FallonAtUT
— The Tonight Show (@FallonTonight) November 9, 2019
Captured #withGalaxy pic.twitter.com/ldZtX0kpOW
Chris
Edelen
Local Pro, Austin | TX
Sponsorship website (coming soon) for a local Austin, Texas wakesurfer.
Website & Logo Design
Videographer
Video Editer
Two Hands
Chiropractic
Local Business, Austin | TX
Marketing Consultant and Designer for a local Austin, Texas business.
Web Design
Graphic Design
Social Media
Web Redesign
Improved consistent branding throughout, simplified top level navigation for better user experience, increased credibility with verified testimonials, rearranged and simplified text-heavy content, optimized design for mobile. Before and after comparisons below:
Giphy
Animated Design, @PaigeTuttleDesigns
Verified Artist with over 57 million GIF views.
Also designed animated art for @UTAustin
